Let’s be honest, building a PC isn’t always about raw power. It’s about balance. You want something that can handle your creative workload without sounding like a jet engine, look good without screaming “RGB gamer”, and offer enough flexibility to grow with your needs. That’s where ASUS’s ProArt ecosystem comes in.
Designed with creators in mind, the ProArt lineup is all about performance, precision, and subtle style. Whether you're editing 4K video, rendering 3D models, or just juggling a dozen Chrome tabs while writing your next blog post (we’ve all been there), this ecosystem has the tools to keep up.
Today, we’re diving into four key components: the ProArt LC 360 cooler, two versions of the PA401 case, and the X870E-CREATOR motherboard. These are available now at PB Tech NZ, and they’re worth a serious look if you’re planning a new build or upgrade.
ProArt LC 360: Quiet Cooling, Serious Performance
Let’s start with the cooler. The ASUS ProArt LC 360 is a 360mm all-in-one liquid cooler designed for creators who push their systems to the limit, whether that’s exporting high-res video, rendering complex 3D scenes, or just running a dozen apps at once while streaming a tutorial on the side.
This cooler is all about delivering reliable thermal performance without the noise or visual clutter. It comes equipped with three 120mm Alphacool Apex Stealth Metal Power fans, finished in matte black for a clean, professional aesthetic. These fans are engineered for high static pressure and airflow, helping to keep your system cool even under sustained workloads. And with a noise level of around 40dB, it’s quiet enough to let you focus on your work without sounding like a wind tunnel.
Built for Demanding Workloads
The ProArt LC 360 isn’t just about cooling, it’s about sustained performance. ASUS designed this cooler with creators in mind, knowing that tasks like transcoding video or rendering can push every core and thread of your CPU for extended periods. The thicker radiator not only increases the surface area for heat dissipation but also allows for a greater volume of coolant, giving it the stamina to handle long-running tasks without thermal throttling.
Smart, Silent, and Durable
To keep things quiet, the LC 360 uses an advanced three-phase motor that circulates coolant efficiently without adding distracting noise. It’s the kind of detail that makes a difference when you’re working in a quiet studio or recording voiceovers.
The cooler also features 450mm tubing with a braided mesh sleeve, offering both flexibility and durability, especially useful if you’re building in a larger chassis like the ProArt PA401.
Compatibility and Convenience
Socket support is broad:
Intel: LGA 1851, 1700, 1200, 1150, 115X
AMD: AM5, AM4
Whether you’re running the latest Ryzen 9 9950X3D or an Intel 14th-gen chip, the LC 360 is ready to go. And because it’s an AIO (all-in-one) solution, installation is straightforward, no need to mess around with custom loops or reservoir placement.
PA401 Cases: Minimalist Design Meets Maximum Function
Next up, the ProArt PA401 cases. These are a breath of fresh air in a market flooded with glass-heavy, RGB-laden towers. ASUS offers two versions: the Wood Metal Edition and the Wood with Tempered Glass Edition. Both are ATX towers, and both bring a unique aesthetic that blends natural materials with modern engineering.
Wood Metal Edition
This version features a natural wood front panel (FSC certified, for the eco-conscious among us) paired with metal accents. It’s understated, elegant, and looks right at home in a studio or office setup.
Specs include:
- 2x 160mm fans pre-installed
- CPU cooler clearance: Up to 160mm
- GPU clearance: Up to 315mm
- Radiator support: Up to 240mm
- Front I/O: 2x USB, 1x USB Type-C, HD Audio
- PCI slots: 7
For the full spec sheet, check out the PB product page!
It’s a solid choice for creators who want airflow and style without the bulk or bling.
Wood with Tempered Glass Edition
Prefer a peek at your internals? This version adds a tempered glass side panel, perfect for showing off your build (minus the RGB overload).
Functionally, it’s nearly identical to the Metal Edition, but with that extra visual flair. Both cases are designed to support clean cable management and efficient airflow, which is crucial when you’re running high-performance components.
The Brain Behind the Build: ASUS ProArt Creator Motherboards
Now let’s talk about the motherboard. A motherboard is the backbone of your creative rig, and these ones from ProArt are packed with features that make them ideal for content creators, designers, and anyone who needs serious connectivity and stability.
ASUS ProArt X870E-CREATOR WIFI (AMD Platform)
Here’s what you get with the ASUS ProArt X870e-Creator Wi-Fi (for the full spec sheet, check out the PB product page):
- Socket: AMD AM5 (supports Ryzen 7000, 8000, 9000 series)
- Chipset: AMD X870
- Memory: DDR5, 4 slots
- M.2 slots: 4 (2x PCIe 5.0 and 2x PCIe 4.0)
- Expansion Slots: 2x PCIe 5.0 x16 slots, 1 x PCIe 4.0 x16 slot
- Connectivity:
- Dual USB4,
- 10G & 2.5G Ethernet,
- Wi-Fi 7 (802.11be) + Bluetooth
- USB 20Gbps front-panel connector with 30W USB Power Delivery 3.0 and Quick Charge 4+
- Power delivery: 16+2+2 teamed power stages, ProCool II power connectors
ASUS ProArt Z890-CREATOR WIFI (Intel Platform)
Here’s what you get with the ASUS ProArt Z890-CREATOR Wi-Fi (for the full spec sheet, check out the PB product page):
- Socket: Intel LGA 1851
- Chipset: Intel Z890
- Memory: DDR5, 4 slots with advanced tuning (DIMM Fit Pro, AEMP III)
- Storage: 5x M.2 slots
- Expansion: 2X PCIe 5.0 x16 for latest GPUs
- Connectivity:
- Dual Thunderbolt 5 ports (up to 120Gbps with Bandwidth Boost)
- USB4 / Thunderbolt port
- 10G & 2.5G Ethernet
- Wi-Fi 7 + Bluetooth
- Power Delivery: 16+1+2+2 power stages (up to 90A), Digi+ VRM, ProCool II connectors
Long story short? These boards are ready for high-speed data transfers, ultra-fast networking, and future-proof expansion. Whether you're working with massive video files or collaborating remotely, they're built to keep up.
And yes, they can handle more than their fair share of gaming - just in case you need a break from productivity.
Coming Soon: ASUS ProArt PA32QCV: 6K Precision for Elite Creators
Coming soon to PB Tech, ASUS's ProArt PA32QCV is the latest addition to their ProArt ecosystem, designed for professionals who demand the highest in visual quality. Although there are already some ASUS ProArt monitors available at PB Tech, this 32-inch (31.5-inch viewable) 6K HDR monitor is a real beast, delivering a breathtaking 6016 x 3384 resolution. It's ideal for high-end video editing, colour grading, and detailed design work.
Built with an IPS panel and LuxPixel AGLR technology, the PA32QCV offers ultra-wide 178-degree viewing angles and reduced glare for consistent clarity across your workspace. Colour accuracy is a standout, with 98% DCI-P3 and 100% sRGB coverage, Calman Verified factory calibration, and a Delta E < 2 rating - ensuring true-to-life colour reproduction straight out of the box.
Connectivity is equally impressive. Dual Thunderbolt 4 ports with 96W Power Delivery, HDMI 2.1, DisplayPort 1.4, and a built-in USB hub make it easy to integrate into any professional setup. The Auto KVM feature allows seamless switching between two connected devices using a single keyboard and mouse, while Light Sync sensors maintain consistent brightness and colour performance throughout the day.
Whether you're working on a Mac or PC, the PA32QCV’s M Model-P3 Color Preset Mode ensures colour consistency across platforms. Combined with an ergonomic stand and ASUS’s DisplayWidget Center for intuitive control, this monitor is a serious upgrade for creators who need precision and flexibility.
Available for pre-order now at PB Tech!
Why This Ecosystem Works
What makes the ProArt ecosystem stand out is how well these components work together. The cooler keeps your CPU temps in check without sounding like a leaf blower. The cases offer airflow and style without sacrificing space or build quality. And the motherboard ties it all together with cutting-edge features that actually matter.
There’s no unnecessary RGB, no gimmicky design choices - just clean, functional hardware that’s built for people who use their PCs to create, not just consume.
Ready to Build?
If you’re looking to build a PC that’s equal parts powerful and professional, the ASUS ProArt ecosystem is a smart place to start. These components are available now at PB Tech, and they’re priced competitively for the quality and features you’re getting.
Whether you’re a full-time content creator, a freelance designer, or just someone who appreciates good hardware, this setup offers a great balance of performance, aesthetics, and reliability.
So, if your current rig is starting to wheeze under the weight of your workflow, or if you’re just ready for something that looks as good as it runs, check out the ProArt lineup. Your future self (and your deadlines) will thank you.
