Sony A7C Mirrorless - Available now in NZ

Staff Writer By Staff Writer - October 20th, 2020
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Limited stocks for the new Sony Alpha 7C have just landed in New Zealand, so if you’ve been waiting for an extremely high quality full-frame mirrorless camera, that’s small and light, now is the time!

Compared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39" OLED complemented by a 3.0" side-opening vari-angle touchscreen LCD.

The Alpha 7C supports essential features for both stills and movies; with real-time eye AF and real-time tracking for stills and movies, 5.0 step optical image stablisation and a digital audio interface. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.

Picture of Sony camera and smartphone app
Superb connectivity allows for both remote control, and easy sharing
Camera with digital display facing forward
Ideal for vlogging, with forward facing display and microphone


  • A magnesium-alloy chassis along with a weather-sealed design creates a durable body for use in a variety of conditions.
  • The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the electronic view finder (EVF).
  • A single SD memory card slot is rated to support UHS-II memory cards.

The sensor and processor combination allows for fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Picture of portrait photo
The Sony Alpha 7C can shoot truly stunning portrait photography
Picture of action photo
It's able to capture fast action shoots too, capturing art in motion
Picture of a fluffy kitty
Compact and capable, it's great for photos of fluffy kitties too

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills and enabling internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor.

The Sony Alpha 7C camera is perfect for capturing high quality photos and movies, be it beautiful portraits, action shots or fluffy cats, see the latest camera bodies and lenses in the Sony Store today!

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Staff Writer

For the words, not the glory!

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